With mobile marketing, brands must recognize the diversity of generational audiences to tailor their strategies to connect ...

AdMob is rolling out a new app-level setting that controls high-engagement ads in interstitial and rewarded formats, ...

As smartphones became an integral part of everyday life, marketing evolved to keep pace, changing how brands engage with ...

Discover Google Ads' latest updates for maximising video ad formats with enhanced support for vertical and shorter videos in ...

Trump won the 2024 election. To discuss how paid media played a role (and didn't) in his victory, we bring on guest Jordan ...

while reaching new audiences and measuring ad performance directly on their mobile app. The company has seen positive results with its new ad formats as well, including Sponsored Snaps, which Snap is ...

The Southeast Asian mobile game market has rapidly emerged as a key growth driver in the global gaming industry, fueled by ...

It's a new B&T column that looks at the psychology of our everyday choices. And no ink blots that resemble your mother.

Trade Desk (TTD – Research Report), the Technology sector company, was revisited by a Wall Street analyst today. Analyst Ygal Arounian from Citi reiterated a Buy rating on the stock and has a $140.00 ...

Bilibili's stock has surged 82% YTD, driven by stellar results, optimism in Chinese equities, and China's economic stimulus ...

Google and the DOJ have submitted their respective findings of fact documents in the US v. Google ad tech antitrust case.