Fuji Xerox says it plans to expand its business worldwide under 'a new original brand' called Fuji Business Innovation. Fujifilm’s 58-year partnership with Xerox, which allows the Japanese film ...

Japan's Mount Fuji has seen its first snowfall after going through the longest period without snow since records began 130 years ago. Snow fell on Japan's highest peak about a month later than ...

Even as it keeps working to catch up with demand for the massively popular X100VI, Fujifilm has been on a steady cadence of releasing new cameras. The X-T50 was announced in May, and it was the ...

Japan's Mount Fuji has finally regained its signature snowcap following a record-breaking period during which its peak remained bare. This year marked the latest that snow has ever reappeared on ...

Trying to get a hold of a Fujifilm X100VI? You're not alone. This much-hyped compact fixed-lens camera is easily one of the most successful camera launches we've seen for a long time, with demand ...

Fujifilm has just announced its latest mirrorless camera, the Fujifilm X-M5. It’s smaller than you might expect for a camera that has interchangeable lenses, and it has new features. I’ve ...

Fujifilm are well-known for their traditional approach to design, with the vast majority of their APS-C and medium format models resembling classic cameras from the past. Aperture rings adorn most ...

The Fujifilm X-M5 sits alongside the photo-centric X-T30 II as a video-focused model for aspiring creators who want a dinky, cool and extremely capable vlogging camera. The two cameras share many ...

Fujifilm X-M5, XC15-45mm lens at 45mm. The X-M5 is a discrete camera to use and the vari-angle touch monitor makes street photography simple. The exposure was 1/170sec at f/5.6 and ISO 500.

SmallRig has just released an accessory ecosystem for the Fujifilm X-M5 camera, all of which are now available to pre order. The new kit includes cages, hand straps, and thumb grips to help make ...

Mount Fuji has had its first snowless October in 130 years. As one of the world's most famous active volcanoes and a cultural symbol of Japan, Mount Fuji has historically seen an average ...