Fuji Xerox says it plans to expand its business worldwide under 'a new original brand' called Fuji Business Innovation. Fujifilm’s 58-year partnership with Xerox, which allows the Japanese film ...

Even as it keeps working to catch up with demand for the massively popular X100VI, Fujifilm has been on a steady cadence of releasing new cameras. The X-T50 was announced in May, and it was the ...

Japan's Mount Fuji has seen its first snowfall after going through the longest period without snow since records began 130 years ago. Snow fell on Japan's highest peak about a month later than ...

Trying to get a hold of a Fujifilm X100VI? You're not alone. This much-hyped compact fixed-lens camera is easily one of the most successful camera launches we've seen for a long time, with demand ...

Mount Fuji is one of the iconic symbols of Japan, a source of inspiration for artists for centuries and a can't-miss destination for modern-day tourists. It is also an active volcano. Last week ...

Fujifilm has just announced its latest mirrorless camera, the Fujifilm X-M5. It’s smaller than you might expect for a camera that has interchangeable lenses, and it has new features. I’ve ...

Fujifilm has officially announced the X-M5 after being rumored for several months. The company has also introduced two new X Series lenses in the XF16-55mm F/2.8 and XF500mm F/5.6 LM OIS WR. The ...

Fujifilm are well-known for their traditional approach to design, with the vast majority of their APS-C and medium format models resembling classic cameras from the past. Aperture rings adorn most ...

The Fujifilm X-M5 sits alongside the photo-centric X-T30 II as a video-focused model for aspiring creators who want a dinky, cool and extremely capable vlogging camera. The two cameras share many ...

The Fujifilm XM5 and XE4 look quite different but cost exactly the same, with the former aimed primarily at smartphone upgraders and vloggers and the latter at more traditional photo-enthusiasts who ...

Mount Fuji has had its first snowless October in 130 years. As one of the world's most famous active volcanoes and a cultural symbol of Japan, Mount Fuji has historically seen an average ...