Delivering ads based on a user's habits. If a customer registers with an e-commerce site to make a purchase, those sales along with the user's site navigation history are often stored and analyzed ...

One example of this is the current use of behavioral targeting. Many of us have searched online for a product or service, visited a company’s website, and then been flooded with ads from that ...

Businesses that deliver targeting beyond these basics are poised to take the lion’s share of mobile advertising profit in the future. Behavioral targeting will drive digital advertising budgets ...

Earlier this year, Dunkin’ Donuts rolled out the program to test the effectiveness of leveraging geofencing around competitors’ locations coupled with behavioral targeting to deliver coupons ...

Christian Brown, a vanguard in mental health innovation, introduces Therapeutic Investigations: G.U.T. Driven Approaches to Uncovering Behavioral Formation Factors, a groundbreaking manual that ...

because it’s really targeting that behavioral health intervention in the primary care setting,” Hagen said. The news release states the expansion responds to a community assessment project ...